About Zahrina

Speaker | Visual Brand Expert | Author | Artist

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Who is

Zahrina Robertson

Zahrina Robertson is a leading international authority on the Power of Personal Branding. An award-winning photographer, videographer, speaker, and author of the new book “MAGNETIC Branding” – The Complete Guide For a Brand that Attracts!

Zahrina has photographed events and people like Richard Branson, Simon Sinek and many other leading international entrepreneurs. Head hunted by Arianna Huffington from the world’s largest online publication, The Huffington Post. Zahrina possesses an unmatched ability in the field of personal branding transformation.

Over the years, Zahrina has captured brand images for leading brands such as Qantas, Business Chicks, and Tourism Australia as well as international entrepreneurs like Richard Branson, Carla Zampatti and Ita Buttrose. Zahrina has been engaged as a speaker for Westfield, WOW Women and ICALM, Business In Heels and more.

Zahrina is a highly sought after speaker – conducting workshops on personal branding to guide and motivate corporates, start-ups and entrepreneurs to success.

Zahrina’s inspiring new book “MAGNETIC Branding” – The Complete Guide for a Brand that Attracts! is available online and in all good bookstores.

For Zahrina Robertson taking photos is deeply personal. From the moment she picked up a camera as a child, exploring the beauty and simplicity of the world around her, she was hooked. Born into a home where cameras had pride of place, Zahrina took up photography as not only a way to make a living but as her way of making a difference in people’s lives. Inspired by her father, who was a photographer and later an international inventor, she was in awe of his ability to take every day things and transform them.

Fast-forward to now, and her passion for photography and connecting with others is what sets her apart. For Zahrina, photography is not a job; it is an extension of her psyche and her heart. It gives back and feeds her soul by allowing her to tap into her creativity. Her gift behind the lens, coupled with her passion for personal branding, sees her create photos that have people going ‘ WOW ’.

There is no ‘point and shoot’ in Zahrina’s studio. She doesn’t just do headshots; she is a maverick magician who makes people’s personal branding irresistible. The journey of creating an entrepreneur’s personal brand starts even before Zahrina picks up a camera. Her genius is in transforming people – helping them to really think about their brand, their business messages, how they can do things differently – and ultimately capturing their magnetic x-factor.

Zahrina’s gift personifies the saying a picture is worth a thousand words. She understands that an image defines a person’s brand and believes that those first few seconds are vital, especially for 21st-century entrepreneurs. The image has to tell a story, to capture the heart and soul, and engage the viewer so they see the ‘real’ person they are about to do business with.

As a keynote speaker, Zahrina’s authenticity is one of her greatest assets. She has the ability to take people with her every step of the way as she demystifies the complex world of branding – ensuring that they truly understand how to do it better, and the value of getting it right. Honest, funny, and quirky, Zahrina leaves her audiences secure in the knowledge that she knows her stuff and that she has imparted valuable information to help them create razor-sharp branding. Her wisdom and insights on how to use imagery to connect with clients see her regularly approached by the media and businesses who want to stand out and be noticed.

Zahrina has photographed such international entrepreneurs as Ita Buttrose, Tim Ferris, Taki Moore, Matt Church, and Dale Beaumont. She has also covered events featuring Richard Branson, Martha Stewart, George Clooney, and stars of the music industry such as Dannii Minogue.


Street smart, savvy, and classy, Zahrina is a multi-award-winning photographer and a Telstra Business Woman of the Year nominee. After a whirlwind of five years, she has expanded her business beyond Sydney into Brisbane and Melbourne.


A philanthropist and passionate campaigner, Zahrina loves to give back to the community. After winning the Commonwealth Bank omen in Focus essay competition, she traveled to the Northern Territory to volunteer for nine days in a remote aboriginal community with the Moriarty Foundation. Her journey ignited her desire to make a difference in the literacy levels within the Australian Indigenous community. The trip spawned a series of presentations and a children’s photographic book entitled ‘Zahrina and Tina’s Outback Adventure Book’, in which she shares her experience using both story and images.


Zahrina traveled to New York where she was asked personally to photograph celebrity Aviva Drescher from the Real Housewives of New York City, as well as other dynamic international entrepreneurs.


While Stateside, Zahrina conducted workshops at the Australian Consulate and addressed New York networking communities on personal branding. This trip saw her expand her business internationally to include personal branding shoots in New York as well as her pre-existing photography studios in Sydney, Melbourne, and Brisbane.


Recently Zahrina won numerous international business awards. 2016 saw the launch of her new book – MAGNETIC BRANDING! – The Complete Guide for a Brand that Attracts! – available now online and in Dymocks stores. 2018 and beyond will see Zahrina expanding her speaking horizons and creating million-dollar personal brands for many more business people!


  • Business Leaders
  • Speakers, Authors
  • Entrepreneurs
  • Consultants
  • Corporate Teams
  • Marketing Managers


  • Photographer to Richard Branson,Arnold Schwarzenegger,Tim Ferris,Matt Church,Simon Sinek
  • Photographer of Global Forum featuring George Clooney,Martha Stewart
  • Photographer-Dannii Minogue
  • Photographer-Ita Buttrose
  • Photographer-Carla Zampatti
  • Event Photographer-QANTAS – Emirates
  • Photographer for Tourism Australia
  • Photographer for Business Chicks


  • HYBRID Speaking Engagements
  • HYBRID Workshops
  • VIDEO Content
  • VIDEO ShowReels
  • Personal Brand Portrait Photography
  • Lifestyle Photography + Editorial
  • Corporate Headshot Photography
  • Business Brand Strategy
  • Styling
  • Event Photography
  • Keynote Event Photography + Events

What My Clients Say

DKG Enterprises
DKG Enterprises
Zahrina's energy and professionalism made the photoshoot loads of fun. Her quality of workmanship depicted in the photoshoot is second to none. Highly recommend her services.
Amanda Lambros
Amanda Lambros
Having photos done with Zahrina is a treat. As a person, she is friendly, funny, professional, approachable and truly makes you feel comfortable, especially when a giant camera is pointing straight at you! I feel such privilege to have had the opportunity to work with Zahrina and look forward to doing plenty more work with her as soon as we have the ability to travel once again!
Kate Gaffin
Kate Gaffin
When I heard Zahrina was coming to New York, I immediately booked her for my branding shots and it was one of the best decisions I have made for my business. When you work with Zahrina, you get someone who shows up in full from moment one. And I mean weeks before your shoot. Expect to meet online several times to discuss outfits, makeup, hair and more. Zahrina takes the time to fully understand what you are about and what you are putting out into the world. And then she adds her expertise and makes it all seem effortless. The result is stunning photos that show a part of your soul you didn’t know how to bring out. And yet, her photos show you in a highly confident, comfortable and professional, high value light. The combination is powerful and so important in a world where impressions are made so quickly. One of the best things too is the comfort level I felt. It can be awkward standing in front of a camera but I found myself quickly and easily falling into a level of comfort that made the process fun and relaxed. I love my photos Zahrina did of me and I know they instantly upped the value of my brand.
Angela Sedran
Angela Sedran
Zahrina was the first branding photographer. She really set the benchmark for me in terms of what I wanted my photos to convey about me. She really "got me" and what I wanted my brand to say. Her photos are artistic and beautiful and mine gave me a real sense of confidence. They are high-quality because she is a professional, high-quality photographer who knows how to bring out the best in her subjects. She made me feel instantly comfortable, not just with her manner, but also because we had carefully selected my hair and wardrobe before the event. You can get cheaper photographers, but you will get what you pay for. If you want beautiful, timeless branding photos for your business, Zahrina is your photographer.
Nick Harding
Nick Harding
I came to Zahrina a couple of years ago when I realised the photos I was sending clients were tired and stale. They didn't capture the "real me" and were also out of alignment with my recent re-positioning in the marketplace. I wanted new visual collateral so I'd look good (obviously!) but also to be congruent with my new branding direction. On receiving the photos I was delighted. I looked more professional and more "me" than ever. I'd hesitated in the past about refreshing my photos as there was almost too much choice out there. I didn't know who was professional and who had just recently jumped on the bandwagon. For my career, photos are vital. Sometimes they end up in a proposal for the eyes of HR and L&D only, other times they feature on a 22 foot tall billboard. So, they need to be insanely high quality. I needed high quality but had hesitated using Zahrina - knowing she'd worked with all the “movers and shakers” in my industry (Professional Speaking) I assumed it would be too costly. Luckily that wasn't the case. The actual process was fun, yet very deliberate. Zahrina listened to what I wanted and needed, and was able to "get" my vision, fast. She also asked numerous penetrating questions about how and where I was positioning myself in the market - so it was less of a mere photoshoot and more of a strategic branding session with the deliverables being savvy photos. The overall outcome was getting great photos, and (almost more importantly?) getting clarity on what my natural and organic brand image is and could be. So if you're considering working with Zahrina, go for it. The process is informative and fun, and the photos are world-class.
Liz Atherton
Liz Atherton
I went to Zahrina by referral to have my professional photos taken so that I had a brand that I could use and was delighted with the photos I received. I was holding off getting these because I didnt want boring photos taken like I was a real estate agent. Then when I checked out Zahrina's work, I knew she was the one to lift my branding. I ploughed straight in without hesitation and within a few days of the shoot, I had a plethera of photos to choose from. Zahrina's zesty personality brought out my personality in my photos. She knew the look I was after and captured it perfectly. These photos probably need to be updated after a couple of years to represent my new "energy" of my growth since branding myself and moving into my purpose and passion. You are the real deal Zahrina!
Ask Shivani
Ask Shivani
Zahrina was recommended to me and she did a great job
Cesar Hasselmann
Cesar Hasselmann
When I was looking for new photos, I was looking for someone who can be out of the original. Someone who has the passion to put that extra into it to deliver the best results possible. That was when I met Zz for the first time. Amazing professional. Great outcome! Thank you Zz for your beautiful work! CH
Cathy Dimarchos
Cathy Dimarchos
Zahrina is a master at her craft, a true professional. She has a keen eye and delivers photos that reflect who you are as a person. She is very centred and makes you feel at ease, especially if being in front of the camera is not your place of strength. Trusting her process will ensure you get the outcome you are seeking and great, grounded photos.
Ann Tomlinson
Ann Tomlinson
I was recently featured in a magazine and the editor recommended I worked with Zahrina. I’ve done a few personal photoshoots before but never one which would be featured in a national magazine, so the pressure was on to find the right person to help capture the best of me, in my natural environment which varies between board rooms to construction sites. We started working on the project at the 11th hour and Zahrina pulled out all the stops to make this happen, from our initial consultation, choosing the perfect locations, hair and makeup, everything you can think of, was planned an executed in less than a week. I come from a compliance background and working with creative people can sometimes be a challenge but working Zahirna has put my fears to rest, and the result speak for themselves. Thank you for helping me on my journey to both self-discovery and being recognised as a key person of influence in my industry. Ann T – Alium Works



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